Big Three video-on-demand service providers like Netflix, Amazon and Google are planning to start rolling out ad-supported video streaming services in the U.S. next year, in an attempt to entice advertisers and investors to get onboard.
Netflix announced a partnership with Time Warner to begin offering ad-free streaming of its shows and movies starting in 2019.
Google is working on a similar deal with its YouTube platform.
And Google’s own YouTube Red service is expected to begin rolling out in 2018.
The big three companies have been working on ways to make video-streaming cheaper and more accessible for customers for years.
But they have been slow to put up a clear strategy for how to do so.
Netflix, for example, has been slow on rolling out its new $9.99-per-month service in the US, as it has only launched a handful of streaming services since it started offering them in April.
The service has a $7.99 per month subscription option, which will cost $8.99 if you subscribe for 12 months.
But Netflix is aiming for a monthly subscription rate of $12.
The other major player, Amazon, is trying to move into the ad-based streaming space with a new streaming service, Prime Video.
Amazon’s $99-a-month Prime Video subscription includes a free trial of Amazon Prime Instant Video.
The company’s own streaming service Prime Video has been rolling out since early last year, but the streaming service has been plagued by some problems.
The new streaming services are part of a broader trend that has seen companies try to compete with the likes of Netflix and Amazon.
That trend has been gaining momentum in the past year, with companies like Google, Apple and Netflix trying to become more competitive with each other by offering more powerful video streaming devices and services.