Recode/YouTube A Loon spokesperson provided the following statement to Recode via email: We are an American company that uses the Loon to help make life easier for our customers.
Loon is also an American brand that has made history by becoming the first private company to make a wearable that can read your mind and see your heart.
Loons products are designed to provide the most natural and comfortable experience for people everywhere.
With this in mind, we are proud to have partnered with the MIT Media Lab to create a wearable, called the Loom, that we can wear to monitor our health, mood, and energy levels with an accuracy of 0.1 percent.
We will be offering the LOMO to our customers in the U.S. and other countries starting in October.
The Loom is currently in development and is expected to be available in early 2018.